NYSE : HOG
Harley-Davidson, Inc. — Key statistics
Consumer Discretionary · Recreational Vehicles · United States
Last price 30.33 USD (Oct 29, 2026, 4:00 PM EDT) · Market cap 3.16B
Overview · Financial statements · Key statistics · Dividends · Company profile · Price history · Reports
Key statistics
Valuation
| Measure | Value |
|---|
| Market Cap | 3.44B |
| Enterprise Value | 3.71B |
Dates
| Measure | Value |
|---|
| Earnings Date | Oct 29, 2026 |
| Ex-Dividend Date | Sep 15, 2026 |
Shares
| Measure | Value |
|---|
| Current Share Class | 104.07M |
| Shares Outstanding | 104.07M |
| Shares Change (YoY) | -12.73% |
| Shares Change (QoQ) | -1.82% |
| Owned by Insiders (%) | 1.05% |
| Owned by Institutions (%) | 111.37% |
| Float | 102.94M |
Ratios
| Measure | Value |
|---|
| PE Ratio | n/a |
| Forward PE | 17.27 |
| PS Ratio | 0.87 |
| Forward PS | 0.86 |
| PB Ratio | 1.06 |
| P/TBV Ratio | 1.13 |
| P/FCF Ratio | 11.07 |
| P/OCF Ratio | 8.07 |
| PEG Ratio | 4.86 |
Evratios
| Measure | Value |
|---|
| EV / Earnings | n/a |
| EV / Sales | 0.93 |
| EV / EBITDA | 335.19 |
| EV / EBIT | n/a |
| EV / FCF | 11.92 |
Financialposition
| Measure | Value |
|---|
| Current Ratio | 1.97 |
| Quick Ratio | 1.66 |
| Debt / Equity | 0.77 |
| Debt / EBITDA | 210.95 |
| Debt / FCF | 7.50 |
| Interest Coverage | -8.70 |
Financialefficiency
| Measure | Value |
|---|
| Return on Equity (ROE) | -4.19% |
| Return on Assets (ROA) | -1.14% |
| Return on Invested Capital (ROIC) | -4.37% |
| Return on Capital Employed (ROCE) | -3.26% |
| Weighted Average Cost of Capital (WACC) | 7.10% |
| Revenue Per Employee | $723,957 |
| Profits Per Employee | -$23,993 |
| Employee Count | 5,500 |
| Asset Turnover | 0.45 |
| Inventory Turnover | 5.62 |
Taxes
| Measure | Value |
|---|
| Income Tax | -7.21M |
| Effective Tax Rate | n/a |
Stockprice
| Measure | Value |
|---|
| Beta (5Y) | 1.32 |
| 52-Week Price Change | +22.20% |
| 50-Day Moving Average | 27.31 |
| 200-Day Moving Average | 24.04 |
| Relative Strength Index (RSI) | 80.90 |
| Average Volume (20 Days) | 2,087,315 |
Shortselling
| Measure | Value |
|---|
| Short Interest | 20.67M |
| Short Previous Month | 18.52M |
| Short % of Shares Out | 19.86% |
| Short % of Float | 20.07% |
| Short Ratio (days to cover) | 10.18 |
Incomestatement
| Measure | Value |
|---|
| Revenue | 3.98B |
| Gross Profit | 764.67M |
| Operating Income | -162.63M |
| Pretax Income | -145.72M |
| Net Income | -131.96M |
| EBITDA | 11.09M |
| EBIT | -162.63M |
| Loss Per Share | -$1.23 |
Balancesheet
| Measure | Value |
|---|
| Cash & Cash Equivalents | 2.08B |
| Total Debt | 2.34B |
| Net Cash | -263.06M |
| Net Cash Per Share | -$2.53 |
| Equity (Book Value) | 3.05B |
| Book Value Per Share | 29.50 |
| Working Capital | 2.23B |
Cashflow
| Measure | Value |
|---|
| Operating Cash Flow | 427.95M |
| Capital Expenditures | -116.01M |
| Depreciation & Amortization | 173.72M |
| Net Borrowing | -2.86B |
| Free Cash Flow | 311.94M |
| FCF Per Share | $3.00 |
Margins
| Measure | Value |
|---|
| Gross Margin | 19.20% |
| Operating Margin | -4.08% |
| Pretax Margin | -3.66% |
| Profit Margin | -3.31% |
| EBITDA Margin | 0.28% |
| EBIT Margin | -4.08% |
| FCF Margin | 7.83% |
Dividends
| Measure | Value |
|---|
| Dividend Per Share | $0.75 |
| Dividend Yield | 2.27% |
| Dividend Growth (YoY) | 4.21% |
| Years of Dividend Growth | 5 |
| Payout Ratio | n/a |
| FCF Payout Ratio | 25.02% |
| Buyback Yield | 12.73% |
| Shareholder Yield | 14.99% |
| Earnings Yield | -3.70% |
| FCF Yield | 9.03% |
Analystforecasts
| Measure | Value |
|---|
| Price Target | $29.80 |
| Price Target Difference | -9.97% |
| Analyst Consensus | Buy |
| Analyst Count | 15 |
| Revenue Growth Forecast (3Y) | -3.32% |
| EPS Growth Forecast (3Y) | -2.34% |
Stocksplits
| Measure | Value |
|---|
| Last Split Date | Apr 10, 2000 |
| Split Type | Forward |
| Split Ratio | 2:1 |
Scores
| Measure | Value |
|---|
| Altman Z-Score | n/a |
| Piotroski F-Score | 3 |
Fairvalue
| Measure | Value |
|---|
| Lynch Fair Value | n/a |
| Lynch Upside | n/a |
| Graham Number | n/a |
| Graham Upside | n/a |