NASDAQ : BZUN
Baozun Inc. — Key statistics
Consumer Discretionary · Internet Retail · China
Last price 3.17 USD (Nov 2, 2026, 4:00 PM EST) · Market cap 184.31M
Overview · Financial statements · Key statistics · Dividends · Company profile · Price history · Reports
Key statistics
Valuation
| Measure | Value |
|---|
| Market Cap | 184.31M |
| Enterprise Value | 48.50M |
Dates
| Measure | Value |
|---|
| Earnings Date | Nov 24, 2026 |
| Ex-Dividend Date | n/a |
Shares
| Measure | Value |
|---|
| Current Share Class | n/a |
| Shares Outstanding | 58.14M |
| Shares Change (YoY) | -0.84% |
| Shares Change (QoQ) | +1.42% |
| Owned by Insiders (%) | 28.59% |
| Owned by Institutions (%) | 29.76% |
| Float | 41.52M |
Ratios
| Measure | Value |
|---|
| PE Ratio | n/a |
| Forward PE | 4.86 |
| PS Ratio | 0.12 |
| Forward PS | 0.53 |
| PB Ratio | 0.34 |
| P/TBV Ratio | 0.42 |
| P/FCF Ratio | 2.08 |
| P/OCF Ratio | 1.71 |
| PEG Ratio | n/a |
Evratios
| Measure | Value |
|---|
| EV / Earnings | n/a |
| EV / Sales | 0.03 |
| EV / EBITDA | 0.95 |
| EV / EBIT | 2.37 |
| EV / FCF | 0.55 |
Financialposition
| Measure | Value |
|---|
| Current Ratio | 1.90 |
| Quick Ratio | 1.47 |
| Debt / Equity | 0.34 |
| Debt / EBITDA | 2.82 |
| Debt / FCF | 3.13 |
| Interest Coverage | 3.65 |
Financialefficiency
| Measure | Value |
|---|
| Return on Equity (ROE) | -1.16% |
| Return on Assets (ROA) | 0.91% |
| Return on Invested Capital (ROIC) | 3.06% |
| Return on Capital Employed (ROCE) | 2.31% |
| Weighted Average Cost of Capital (WACC) | 3.52% |
| Revenue Per Employee | $232,231 |
| Profits Per Employee | -$3,011 |
| Employee Count | 6,626 |
| Asset Turnover | 1.09 |
| Inventory Turnover | 5.58 |
Taxes
| Measure | Value |
|---|
| Income Tax | 5.62M |
| Effective Tax Rate | n/a |
Stockprice
| Measure | Value |
|---|
| Beta (5Y) | 0.39 |
| 52-Week Price Change | -3.35% |
| 50-Day Moving Average | 3.13 |
| 200-Day Moving Average | 2.78 |
| Relative Strength Index (RSI) | 43.66 |
| Average Volume (20 Days) | 364,644 |
Shortselling
| Measure | Value |
|---|
| Short Interest | 775,597 |
| Short Previous Month | 612,313 |
| Short % of Shares Out | 1.84% |
| Short % of Float | n/a |
| Short Ratio (days to cover) | 2.58 |
Incomestatement
| Measure | Value |
|---|
| Revenue | 1.54B |
| Gross Profit | 811.10M |
| Operating Income | 20.48M |
| Pretax Income | -3.93M |
| Net Income | -19.95M |
| EBITDA | 51.20M |
| EBIT | 20.48M |
| Loss Per Share | -$0.35 |
Balancesheet
| Measure | Value |
|---|
| Cash & Cash Equivalents | 413.51M |
| Total Debt | 277.71M |
| Net Cash | 135.81M |
| Net Cash Per Share | $2.34 |
| Equity (Book Value) | 811.90M |
| Book Value Per Share | 9.21 |
| Working Capital | 470.71M |
Cashflow
| Measure | Value |
|---|
| Operating Cash Flow | 107.50M |
| Capital Expenditures | -18.88M |
| Depreciation & Amortization | 31.30M |
| Net Borrowing | -21.95M |
| Free Cash Flow | 88.62M |
| FCF Per Share | $1.52 |
Margins
| Measure | Value |
|---|
| Gross Margin | 52.71% |
| Operating Margin | 1.33% |
| Pretax Margin | -0.26% |
| Profit Margin | -1.30% |
| EBITDA Margin | 3.33% |
| EBIT Margin | 1.33% |
| FCF Margin | 5.65% |
Dividends
| Measure | Value |
|---|
| Dividend Per Share | n/a |
| Dividend Yield | n/a |
| Dividend Growth (YoY) | n/a |
| Years of Dividend Growth | n/a |
| Payout Ratio | n/a |
| FCF Payout Ratio | n/a |
| Buyback Yield | 0.84% |
| Shareholder Yield | 0.84% |
| Earnings Yield | -10.97% |
| FCF Yield | 48.08% |
Analystforecasts
| Measure | Value |
|---|
| Price Target | $4.51 |
| Price Target Difference | 42.11% |
| Analyst Consensus | Strong Buy |
| Analyst Count | 7 |
| Revenue Growth Forecast (3Y) | 7.41% |
| EPS Growth Forecast (3Y) | n/a |
Stocksplits
| Measure | Value |
|---|
| Last Split Date | n/a |
| Split Type | n/a |
| Split Ratio | n/a |
Scores
| Measure | Value |
|---|
| Altman Z-Score | 1.58 |
| Piotroski F-Score | 5 |
Fairvalue
| Measure | Value |
|---|
| Lynch Fair Value | n/a |
| Lynch Upside | n/a |
| Graham Number | n/a |
| Graham Upside | n/a |